NEWS - Tuesday, October 1, 2002


BMX XXX Gets Net and Wild

GLEN COVE, N.Y.--Oct. 1, 2002-- Gearing up for what’s sure to be the wildest BMX ride ever created for the next-generation video game systems, AKA Acclaim, a division of Acclaim Entertainment, Inc., today announced it has launched the official web site for its November release, BMX XXX(TM). The first action sports video game designed specifically for today’s mature gaming audience, BMX XXX is one of the most talked about titles for this holiday season. Combining outrageous Hollywood humor and characters, beautiful women from New York’s famous Scores club and incredible arcade action, BMX XXX will deliver an unparalleled interactive entertainment experience. Designed for audiences over the age of 17, www.bmxxxx.com features product information, downloadable movies and collectible copies of the Company’s controversial print advertisements, which were banned by the leading video game and mass-market publications due to their irreverent humor which highlighted elements from the game. In the coming weeks, the site will be updated with behind-the-scenes "making of" footage, biographies of the women from Scores, message boards and online registration for special pre-orders and contests. "BMX XXX is the talk of the industry, sparking heated debates over how video games have gotten older and bolder," said Ben Fischbach, Senior Brand Manager. "Our site reflects the game’s over-the-top humor and offers a sneak-peak at the ground-breaking direction that we are taking interactive entertainment. The fact that certain media outlets would not run our print advertisements from our `Keep it Dirty’ marketing campaign, reinforces our belief that we are creating something truly unique that will change the way people play and think about video games."
Source: http://www.acclaim.com/

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