NEWS - Tuesday, October 1, 2002

TDK Mediactive is MAD About Spy vs Spy

WESTLAKE VILLAGE, Calif.--Oct. 1, 2002--TDK Mediactive, Inc., a global publisher of interactive entertainment software, announced today a worldwide licensing agreement with E.C. Publications, Inc., the publishers of MAD Magazine, to bring the mischievous and iconic "Spy vs. Spy" cartoon strip to next generation gaming console systems. "With over three-quarters of a billion MAD Magazines sold since its inception, we are very pleased to be adding this classic license of madcap espionage at its finest," said Dan Kletzky, executive vice president of business development, TDK Mediactive. "`Spy vs. Spy' is an entrenched part of our pop culture that we are proud to be bringing to the gaming community." "We are excited to have TDK bringing one of MAD Magazine's best known features into the rapidly growing video game arena," stated Paul Levitz, President and Publisher, E.C. Publications, Inc. "With their proven track record, `Spy vs. Spy' fans will have plenty of hilarious hi-jinx to look forward to." The Black Spy and White Spy were not immediately available for comment. About "Spy vs. Spy" "Spy vs. Spy" is one of MAD Magazine's longest-running and best-known features. For nearly four decades, the Black Spy and White Spy have been building their bizarre, elaborate contraptions in an endless parry of "Joke and Dagger." Award-winning cartoonist Antonio Prohias fled Cuba one step ahead of Castro's authorities at the height of the Cold War. He ended up in New York, where he began working for MAD. Since 1961, his Spies have been silently turning tables on each other in crazier and ever-more bizarre schemes of one-upmanship.


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