NEWS - Thursday, October 3, 2002


BloodRayne To Arrive 15 Days Early

EDISON, NJ, October 3, 2002 - Supporting the pre-Halloween release of its highly acclaimed action/horror game, BloodRayne, Majesco, one of the fastest-growing publishers of interactive entertainment, today announced the details behind its multi-million dollar marketing campaign. Highlighted by a gripping TV commercial and strategic cross-promotions, Majesco's BloodRayne campaign also includes extensive print advertising, consumer sweepstakes, and extensive retailer support. "The scope and activity of the marketing behind BloodRayne is our largest to date, and reinforces our commitment to establishing it as one of the premier entertainment properties," said Ken Gold, Vice President of Marketing for Majesco. "The comprehensive "Lethal Erotica" campaign utilizes a variety of marketing vehicles, each carefully selected and synchronized to heighten consumer awareness and build excitement for BloodRayne from launch through the holiday season." Majesco's comprehensive BloodRayne marketing campaign includes:
National TV Advertising Campaign
  • Gripping :30 and :15 BloodRayne spots perfectly capture and convey haunting atmosphere and visceral thrill of game
  • Airing from launch through November on national cable and syndicated shows, including "The Man Show," "Mad TV" and "South Park."
  • Agent BloodRayne Hollywood Casting Call
  • Majesco is bringing Agent BloodRayne to life for use in cross-promotions as well as public appearances at industry trade shows and retailer events.
  • "Much Music" On-Air Promotion
  • Agent BloodRayne actress to host debut of new network show, "Dead Man Rocking" on Much Music - Canada's premier music television network which is seen throughout North America.
  • "BloodRayne in the Bayou" Contest Sponsored by Playboy.com
  • Contestants register at Playboy.com for the chance to win a date with a Playboy Playmate to tour haunted graveyards in Louisiana, a key environment in BloodRayne.
  • CBS SportsLine "Out for Blood Sweepstakes"
  • SportsLine users will enter weekly drawings to win a copy of BloodRayne for the console of their choice. Contest will be included in the October and November SportsLine newsletters received by 12,000 site visitors.
  • World Wrestling Entertainment "Win a Trip to the World" sweepstakes
  • Majesco partners with WWE.com - one of the most visited sites on the web. Consumers have the opportunity to play BloodRayne with a pro wrestler and win tickets to an upcoming WWE event.
  • College Television Network Promotions
  • In conjunction with CTN's "Music Binge Tour," Majesco will sponsor BloodRayne blood drives and game demos at 10 major universities across the U.S.
  • Agent BloodRayne will also host "Halloween Week" on College Television Network.
  • Special InterAct Cross Promotion
  • Leading video game peripheral company, InterAct, is including full-color BloodRayne inserts in 50,000 InterAct PowerPad Pro Xbox(tm) controller packages.
  • Multi-Tiered Print Advertising Campaign
  • Three unique BloodRayne advertisements will run from Aug. through Dec.
  • Targets game enthusiast print publications and a broad range of consumer magazines, including Maxim, Stuff, DC Adult, and Blender.
  • Promotional Tie-Ins With Enthusiast Publications
  • Includes give-aways, fold-out posters, videos and playable demos in top-tier video game publications.
  • Internet Marketing Campaign
  • Running now through November, campaign includes eye blasters, point rolls, homepage take-overs, and interstitials on leading men's web sites such as WWE.com, Playboy.com, UGO.com and others.

  • Source: http://www.bloodrayne.com/

    Comments

    Site Statistics

    Registered Members: 44,280
    Forum Posts: 725,618
    Xbox One Titles: 1,007
    Xbox 360 Titles: 1,085
    Xbox 360 Kinect Titles: 95
    Xbox 360 Arcade Titles: 585
    Original Xbox Titles: 987
    Staff Reviews: 1,625
    Member Reviews: 10,339
    News Articles: 13,921
    Screenshots: 30,561
    Xbox 360 Achievements: 45,112
    Xbox 360 Faceplates: 2,016
    Cheat Codes: 1,706

    Latest News








    See News Archives

    Community Forum Activity

    Xbox One S Renault F1
    Post by oryanphine
    2 Replies, 88 Views

    Xbox One S Wolfenstein 2 The New Colossus
    Post by oryanphine
    1 Replies, 238 Views

    Xbox One S Prey
    Post by oryanphine
    0 Replies, 118 Views

    Xbox One S Cuphead
    Post by oryanphine
    2 Replies, 162 Views

    Xbox One S Shadow of War a gagner
    Post by oryanphine
    0 Replies, 137 Views

    I Buy Very Rare XBox 360 Faceplates
    Post by Smill
    6 Replies, 368 Views

    Xbox Wire desormais disponible en francais
    Post by oryanphine
    0 Replies, 428 Views

    Manette Xbox 360 Gamestop Radioactive
    Post by oryanphine
    1 Replies, 791 Views

    Xbox One Moratl Kombat X sur Ebay
    Post by oryanphine
    0 Replies, 772 Views

    Console Xbox 360 et faceplate Xbox 360 in package blue
    Post by oryanphine
    0 Replies, 698 Views

    Seagate Fanfest External Drive Scorpio
    Post by oryanphine
    2 Replies, 850 Views

    Ultimate Game Face
    Post by oryanphine
    3 Replies, 881 Views

    Home screen customization?
    Post by DJ tx
    2 Replies, 842 Views

    Xbox One Manette E317 en vente sur ebay
    Post by oryanphine
    5 Replies, 1125 Views

    Xbox 360 Summer Intern Celebration 2009
    Post by oryanphine
    0 Replies, 962 Views

    © 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
    Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

    Made in Canada
    Site Design by Cameron Graphics