NEWS - Tuesday, October 29, 2002


This Bud’s For Xbox !?!?!

REDMOND, Wash. - Microsoft Corp. and Anheuser-Busch Cos. plan to jointly promote their products at bars, clubs and pubs for the rest of 2002. In a press release Monday, the companies said they will conduct about 1,200 interactive bar program promotions each week. The campaign, which will feature Microsoft’s Xbox video game system, will be conducted in more than 100 markets. "The program with Budweiser provides great visibility for Xbox and our new Microsoft® Game Studios games within a key adult audience," said Cindy Spodek Dickey, group manager for Xbox at Microsoft. "Xbox has been leading the video game industry in innovation and realism since its launch last year, and we’re proud to bring exciting gaming action into new venues this fall. This is the start of an ongoing marketing relationship for Anheuser-Busch and Xbox. We look forward to working together to build on the leadership both companies have in their respective industries." More than 300 Xbox systems and RCA Vport televisions will be used to showcase Xbox games through approximately 1,200 promotions per week. The promotion provides an open-play format in which consumers 21 and older can play new video games while visiting bars and clubs. "Getting together with friends and playing video games are two key interests of contemporary adult consumers across the country," said Dan Hoffmann, director of retail sales promotion at Anheuser-Busch. "This is a great opportunity for the Budweiser brand, a leader in the beer industry, to work with Xbox, a leader in video game entertainment, to bring exciting new video games to men and women 21 and older in places where they like to socialize already." A full line of Xbox/Budweiser point-of-sale materials and premium items will be offered. In addition, adult consumers can win giveaway items such as Xbox games or merchandise coupons by participating in the promotion.
Source: http://www.xbox.com/

Comments

Site Statistics

Registered Members: 48,702
Forum Posts: 725,917
Xbox One Titles: 2,792
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,027
Member Reviews: 10,339
News Articles: 15,624
Screenshots: 34,050
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News







Torchlight III Now Available

Torchlight III Now AvailableTorchlight III, the light-hearted and fast-paced dungeon crawler, has officially launched, bringing back signature mechanics that defined the series, like hack’n’slash combat and the beloved pet system.


See News Archives

Community Forum Activity

Xbox Series X or S
Post by Nato King
3 Replies, 881 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 768 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 5027 Views

Xbox one no signal
Post by debrartin
0 Replies, 26917 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 26987 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 23057 Views

Claiming the first thread of 2020
Post by Kraft
6 Replies, 39329 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23054 Views

Squad Up
Post by samslophead
0 Replies, 49054 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 52787 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 87903 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 60366 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 74008 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 18822 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 17486 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics