NEWS - Friday, November 8, 2002


Activision Teams With DreamWorks

SANTA MONICA, Calif., Nov. 8 -- Activision, Inc. (Nasdaq: ATVI - News) announced today that the company has teamed with DreamWorks on a multi-million dollar promotional campaign to promote the Minority Report(TM) video game and Minority Report(TM) DVD releases. The partnership includes cross promotions with DreamWorks Home Entertainment and DreamWorks Records, a national consumer sweepstakes and retail initiatives for the Minority Report video game. "DreamWorks is an ideal partner to help us reach our target consumers," said Dusty Welch, vice president, global brand management, Activision. "By working with DreamWorks to develop such widescale marketing activities, we’re able not only to tap into their support for the DVD release, but also work with their music label to cross the boundaries of music and interactive entertainment. These programs, along with our strong retail campaign will help us reach our core audience this holiday season." Under the terms of the agreements, DreamWorks Home Entertainment will place the Minority Report game trailer on the DVD, which is slated for release December 17. Activision will in turn include a DVD promotional trailer on the game. DreamWorks Home Entertainment will also promote the Minority Report videogame with an extensive national television advertising effort for the DVD, including programming on high-profile primetime, syndicated programs and cable outlets. Activision has also produced an exclusive "Making Of" the Minority Report video game featurette available at participating retailers, which contains gameplay tips, promotional trailers for the videogame and features behind-the- scenes footage of the game in development. Activision will also work with DreamWorks Records on a cross-promotional partnership to leverage in-game exposure for DreamWorks Records recording artist The Apex Theory, whose track "Apossibly" is included within the game and whose music video is featured in the game’s bonus materials section. The companies collaborated to create the promotional music video, which will be released online and features actual game footage. Activision will also promote the band on the Minority Report game packaging and instructional manual as well as highlight the group on the game’s online site www.mrgame.com . DreamWorks Records in turn will feature the music video and the videogame’s promotional trailer on more than 30,000 copies of its Fall Sampler CD-ROM to be distributed to more than 350 record retailers nationwide. The companies will also collaborate on a national radio promotion hitting the Top 25 U.S. markets, online promotions and a grass roots marketing campaign using street teams to distribute postcards at local record stores, music festivals and at concerts featuring DreamWorks artists across the country. Activision will also launch the Minority Report "Everybody Runs" Sweepstakes, taking place from November 1, 2002 to January 5, 2003. Contestants can enter online at www.mrsweeps.com for a chance to win an authentic Minority Report movie prop, Xbox(TM) videogame systems from Microsoft, copies of Minority Report the videogame and DVD and The Apex Theory’s CD "Topsy Turvy." Winners will be announced January 6. Minority Report the video game is set to release in November on the PlayStation®2 computer entertainment system, the Xbox(TM) video game system from Microsoft, Nintendo GameCube(TM) and Game Boy® Advance. The title is rated "T" (Teen -- violence) by the ESRB.
Source: http://www.activision.com/

Comments

Site Statistics

Registered Members: 43,969
Forum Posts: 725,046
Xbox One Titles: 630
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,432
Member Reviews: 10,339
News Articles: 13,031
Screenshots: 28,659
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Custom Xbox Addict Controller!
Post by Variation-XBA
2 Replies, 32 Views

Firewatch
Post by BananaMan
5 Replies, 49 Views

Smite
Post by Nato King
6 Replies, 63 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 545 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 98 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 92 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 69 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 267 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 157 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 195 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 385 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 320 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 296 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 347 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 373 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics