NEWS - Thursday, December 12, 2002


Playboy Games Are Coming

Playboy Enterprises, Inc. today announced a global licensing deal with ARUSH Entertainment in conjunction with Groove Games to create, market and distribute a set of interactive simulation video games. The first Playboy- branded game, which will be playable on multiple platforms including PC, Sony PlayStation 2 and Microsoft Xbox consoles, is targeted to be in stores in 2004. The game, which is based on the world-builder simulation genre of video games, will allow players to walk in the slippers of Playboy founder Hugh Hefner, establishing and building the Playboy empire and living the ultimate Playboy lifestyle. ARUSH Entertainment recently published Duke Nukem: Manhattan Project and Hunting Unlimited and will publish Devastation in 2003. "We’re delighted to work with ARUSH and Groove to develop this game and provide the Playboy audience with a new and exciting way to interact with our brand," said Alex Vaickus, President of Global Licensing, PEI. "This deal marks Playboy’s entry into the video game category and is a significant breakthrough for us as we expand the licensing of our brand in the entertainment arena." In addition to game industry advertising and merchandising initiatives, ARUSH and Groove Entertainment will aggressively market the game in Playboy magazine and on Playboy.com to support the launch. Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.* "This unique new game based on the incredibly popular Playboy brand will enable game players to become their own Hugh Hefner," commented Jim Perkins, president and CEO, ARUSH Entertainment. "This will be a fun, exciting experience that will challenge players to build their own virtual Playboy empire and live the fantastic Playboy lifestyle, appealing to video game enthusiasts and Playboy fans worldwide."
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 43,973
Forum Posts: 725,058
Xbox One Titles: 630
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,433
Member Reviews: 10,339
News Articles: 13,034
Screenshots: 28,659
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 88 Views

Firewatch
Post by BananaMan
5 Replies, 76 Views

Smite
Post by Nato King
7 Replies, 93 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 684 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 120 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 104 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 78 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 289 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 161 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 215 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 396 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 328 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 298 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 353 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 375 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics