Former Sega Pres & CEO joins MicrosoftREDMOND, Wash.,--Microsoft Corp. (Nasdaq: MSFT) today announced that Peter Moore, video game industry veteran and former president and chief operating officer of SEGA(R) of America Inc., has joined Microsoft as corporate vice president of retail sales and marketing. In this newly created position, Moore will oversee retail business in the Home and Entertainment Division, including the Xbox(TM) video game console, Xbox and PC games from Microsoft Game Studios, and home software and hardware products sold at retail, in Europe and Japan. Moore brings to Microsoft more than 20 years of global management, marketing and sales experience. At SEGA, Moore played a critical role in repositioning the SEGA brand and product suite to achieve a leadership position in the industry. Before serving as president and chief operating officer, Moore was the senior vice president of marketing and was responsible for the successful launch of the SEGA Dreamcast(TM) video game console. Before joining SEGA, Moore was with Reebok International Ltd., where he held senior management positions including vice president of global sports and senior vice president of Reebok Footwear. In his new role as vice president of retail sales and marketing at Microsoft, Moore will report directly to Robbie Bach, senior vice president of the Home and Entertainment Division and chief Xbox officer. "Peter has an outstanding track record of success in the consumer market and video game industries. In addition, we look forward to utilizing his deep knowledge of foreign markets to continue to grow our retail business in Europe and Japan," Bach said. "In Europe, where we have made enormous progress, particularly with the Xbox business gaining the No. 2 position there, Peter will be working to maintain and accelerate that good standing. In Japan, we expect that he will contribute greatly to the work already being done there to advance the business." "I am excited to be joining Microsoft at a time when the company’s drive toward innovation and creativity is at the forefront of its retail and in home strategy," Moore said. "In particular, I look forward to applying my combined experience in global consumer sales and marketing and the interactive entertainment industry to enhance the global reach of the Xbox product line."