NEWS - Thursday, January 25, 2001


Xbox Receives PR Help

Our three amigos over at Team Xbox have discovered that Manning, Selvage & Lee, A PR agency located in London will help Microsoft by promoting the Xbox in Europe. MS&L’s Dave Bennett, talked to The Financial Times about his company’s game plan.

"The console is already generating an incredible amount of excitement with the public, and our job is really to work with Microsoft to develop long-term European communications strategies to harness that excitement, plus develop and implement the processes and procedures to make it all work efficiently."

Source: http://www.teamxbox.com/

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