NEWS - Tuesday, March 4, 2003


Xbox Game Force Goes To The Movies

Xbox Canada today announced a new marketing program that brings moviegoers and video gamers together with the Xbox video game system from Microsoft Corp. Starting today, the Xbox Game Force will be a feature presentation at select Famous Players theatres across Canada, offering Canadians an opportunity to test their wits in a battle of the minds for a chance to win cool Xbox prizes. By playing a variety of entertaining, skill-testing games against the Xbox Game Force or even against other patrons, moviegoers will have the opportunity to win great Xbox gear, Xbox system and game rentals from Blockbuster, and even the chance to win $100 off an Xbox video game system purchase. In addition, the Xbox Game Force will bring the coolest new Xbox games available, primed and ready for play. Movie patrons can check out hot Xbox games like "Indiana Jones and the Emperor’s Tomb" from LucasArts Entertainment Company LLC or "DOA Xtreme Beach Volleyball" from Tecmo, and play all games featured in the new Xbox Platinum Hits series, best-selling Xbox titles now available at a value price of $29.99. With the Xbox Game Force invading theatres, moviegoers are expected to arrive at theatres long before show time in order to have some fun with the world’s most powerful video game console. "More and more, we are seeing increasing convergence between all forms of entertainment, and movies and video games are a natural fit," said Nuria Bronfman, VP of Corporate Affairs for Famous Players. "We’re thrilled to welcome the Xbox Game Force into our theatres as yet another great way to provide even more entertainment value to our Famous Players guests." "Famous Players is the perfect partner to help Xbox Canada showcase the superior graphics, sound and power available only on Xbox," said Dawn Martynuik, Consumer & Retail Program Manager, Xbox Canada. "Bringing the Xbox experience directly to movie and video game fans is an important way to introduce more Canadians to games at a higher level." Program details and schedules for the Xbox Game Force events can be found online at www.xbox.com/ca/xboxatthemovies. All events will take place from 6:30pm to 10:30 pm local time at the following locations: Montreal: March 4 @ Paramount Montreal March 6 @ Paramount Montreal March 7 @ Coliseum Laval March 11 @ Coliseum Laval March 18 @ StarCite Montreal March 25 @ Paramount Montreal Toronto: March 4 @ SilverCity Yonge & Eglinton March 11 @ Colossus Woodbridge March 13 @ Paramount Toronto March 18 @ SilverCity Yorkdale March 21 @ Colossus Woodbride March 22 @ Paramount Toronto March 25 @ SilverCity Yonge & Eglinton March 28 @ Coliseum Scarborough March 29 @ SilverCity Richmond Hill Southwestern Ontario: March 4 @ Coliseum Mississauga March 8 @SilverCity Mississauga March 11 @ SilverCity London March 14 @ SilverCity Mississauga March 15 @ SilverCity Kitchener March 18 @ SilverCity Brampton March 21 @ SilverCity Ancaster March 22 @ SilverCity Burlington March 25 @ SilverCity Kitchener March 28 @ SilverCity Mississauga March 29 @ SilverCity London Alberta: March 4 @ SilverCity Country Hills, Calgary March 8 @ SilverCity Country Hills, Calgary March 11 @ Paramount Chinook March 14 @ Paramount Chinook March 15 @ Coliseum Calgary March 18 @ SilverCity Country Hills, Calgary March 21 @ Coliseum Calgary March 22 @ Paramount Chinook March 25 @ Coliseum Calgary March 28 @ SilverCity Country Hills, Calgary March 29 @ Paramount Chinook British Columbia: March 4 @ SilverCity Coquitlam March 7 @ SilverCity Guildford, Surrey March 8 @ SilverCity Riverport, March 11 @ Colossus Langley March 14 @ SilverCity Metropolis, Burnaby March 15 @ SilverCity Guildford, Surrey March 18 @ SilverCity Metropolis, Burnaby March 21 @ Colossus Langley March 22 @ SilverCity Riverport, Riverport March 25 @ SilverCity Riverport, Riverport March 28 @ SilverCity Coquitlam March 29 @ SilverCity Metropolis, Burnaby
Source: http://www.xboxaddict.com/

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