NEWS - Wednesday, March 12, 2003

Buena Vista Games Inc. Created

Disney initiates BV Games unit; Hopper is chief Disney Consumer Products announced Tuesday the creation of Buena Vista Games Inc. and promoted Graham Hopper to head the new unit as senior vp and general manager. Andy Mooney, president of Disney Consumer Products Worldwide, said the division will allow the company to expand its games strategy. Hopper will oversee product development, manufacturing, licensing, marketing and sales for Buena Vista Games, reporting to Mooney. He also will lead the direction of Buena Vista Games’ licensing, co-publishing and distribution arrangements with gaming platform holders and leading third-party publishers. Buena Vista Games will draw upon intellectual content already developed by the Walt Disney Co., including feature films, television and publishing.


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