NEWS - Wednesday, April 16, 2003


Be The Unreal Champ!

As part of its April = Xbox celebration, EB Games (Electronics Boutique) is challenging gamers to compete for a prestigious "Xbox Champion" title. Gamers will be able to compete for the title at 11 select EB Games stores across Canada. Winners will pick up new Xbox games, Xbox Live Starter Kits, and other cool gear. April = Xbox at EB Games Canadian gamers invited to compete in Xbox tournaments to celebrate Xbox month -- national champs to be crowned (TORONTO, ON April 16, 2003) Get those thumbs warmed up, because EB Games (Electronics Boutique) wants to find Canada’s top Xbox gamer as part of its April = Xbox celebration. Throughout the month of April, EB Games store locations across Canada will be celebrating games at a higher level by showcasing the new Xbox Adrenaline Pack bundle - the powerful Xbox console, a sleek Controller-S and smash hits Halo and Amped all for only $329.99 CDN - and the recently announced Platinum Hits line-up of hot games for $29.99 CDN each. Canadian Xbox fans are also invited to visit EB Games stores to participate in a nationwide Xbox tournament as part of the celebration. Gamers can show off their skills and go for the glory of being named Xbox Champion at 11 select EB Games stores across Canada. The winners will pick up cool Xbox prizes, including some of the hottest new Xbox games and Xbox Live Starter Kits so they can build their gaming legend online. "Crowning Canada’s top Xbox players is a great way to celebrate the most powerful video game system, and it’s nice to know that the competition’s only going to get tougher with so many people picking up the Xbox Adrenaline Pack bundle and the new Xbox Platinum Hits titles," said Karin Arnold, director of merchandising and marketing, EB Games Canada. "This Xbox tournament will give up-and-comers and experienced gamers alike something to really strive for -- so they’d better start racticing." "This contest is a great fit for the Xbox video game system and the intense games experience only Xbox can deliver," said Ryan Mugford, group marketing manager, Xbox Canada. "The ’April = Xbox celebration’ campaign at EB gives Xbox gamers a fantastic showcase for their talents, and a great opportunity for everyone to get in on some amazing Xbox deals at all EB stores throughout the month." The all-day Xbox tournament will mark the conclusion of the April = Xbox celebration at EB Games. Here’s where Xbox fans will want to be on Saturday May 3 to participate in the Xbox frag fest: Montreal, Quebec: Complexe Les Ailes, 677 St. Catherine Street West Newmarket, Ontario: Upper Canada Mall, E-16, 17600 Yonge Street Ottawa, Ontario: Rideau Centre, 50 Rideau Street London, Ontario: Victoria Place, 397 Wellington Road Mississauga, Ontario: Erin Mills Town Centre, 5100 Erin Mills Parkway Edmonton, Alberta: Kingsway Garden Mall, 109th Street and Princess Halifax, Nova Scotia: Halifax Shopping Centre, 7001 Mumford Road Nanaimo, British Columbia: Woodgrove Shopping Centre, Island Highway North West Vancouver, British Columbia: Park Royal Mall, 2002 Park Royal South Burnaby, British Columbia: Brentwood Mall, 4567 Lougheed Highway Winnipeg, Manitoba: Polo Park Shopping Centre, 66Q-1485 Portage Avenue
Source: http://www.xboxaddict.com/

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