NEWS - Wednesday, May 7, 2003


Infogrames changes name to Atari

To mark the new Atari Inc. and the new ticker symbol ’ATAR’, Chief Executive Bruno Bonnell is set to open the Nasdaq on Wednesday. The Atari name is the most storied in video gaming, dating back to the early 1970s, when Nolan Bushnell and a team of engineers at Atari created "Pong," the arcade video game that was so popular machines sometimes jammed up because they were overflowing with quarters. "What we have decided to do, following a very precise strategy, effectively is to adopt this brand Atari," Bonnell told Reuters. "Clearly we feel like it is the symbol of the global company that we became during the last two years." Over the years, Atari went through many incarnations, and at one point operated as a subsidiary of what was then called Warner Communications and is now known as AOL Time Warner. It ceased to be a stand-alone company in 1996, when it was acquired by JTS Corp., and in early 1998 JTS sold the Atari rights and assets to toymaker Hasbro Inc. Infogrames, founded in France in 1983, acquired the rights to the Atari brand in early 2001 when it bought Hasbro Interactive. In October 2001 the company relaunched the brand and began using it as a games publishing label. Though its origins are French, Bonnell said 65 percent of the company’s business is done in the United States. Last year the company cut 60 percent of its French workforce, and Bonnell said he is dividing time evenly between the two sides. But in the interim, Bonnell said, the parent company trading on the French bourse will continue to be known as Infogrames Entertainment SA, as the process for changing the company’s name will take longer there. Infogrames/Atari shares have been on a run of late, rising more than 130 percent on the Nasdaq since April 18, when the company said it had completed work on "Enter the Matrix," the hotly-anticipated video game companion to the forthcoming Warner Bros. film "The Matrix Reloaded." Both the game and the movie will be released May 15, and Bonnell has in past said he expects the game could be an international mega-hit, selling millions of units. On Tuesday Infogrames said it plans to ship 4 million units of the game, across the various gaming platforms, to retailers worldwide. The success of the game is widely seen as the key to the company meeting its sales forecasts.
Source: http://www.reuters.com

Comments

Site Statistics

Registered Members: 44,479
Forum Posts: 725,734
Xbox One Titles: 1,133
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,664
Member Reviews: 10,339
News Articles: 14,221
Screenshots: 30,900
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
3 Replies, 303 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 414 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 400 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 262 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 511 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 614 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 701 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 723 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1327 Views

Xbox One Assassins Creed Origins
Post by oryanphine
2 Replies, 1103 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
4 Replies, 1446 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
5 Replies, 1618 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 1132 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 1061 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 789 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics