Pelican’s Console Protection GuaranteePelican Accessories has announced the initiation of a new Console Protection Guarantee program that guarantees the repair or replacement of any video game console (PlayStation® 2, GameCube®, Xbox® etc) that is damaged as a direct result of using a Pelican product during game play. This is the first such guarantee program offered from a 3rd party developer in the video game industry and promises to alleviate any fears consumers or retailers might have concerning the use of 3rd party products. By the summer of 2003, the new Console Protection Guarantee will be clearly marked on all Pelican product packaging and will state: "If Pelican’s product causes damage to your video game system through normal operation, Pelican Accessories will repair or replace your system at no charge." A lack of consumer and retailer confidence in 3rd party products is an issue faced by all peripheral developers, an issue Pelican Accessories has chosen to address head on. Pelican’s President, Chris Richards, sees this as an opportunity to develop a greater sense of long term trust and brand loyalty. "Clearly there is a segment of the market that feels insecure about paying for a 3rd party accessory. That and the fact that the console developers state in their manuals that use of a 3rd party accessory will automatically negate the manufacturers warranty. This makes our job a lot more difficult trying to convince the buying public that our product is of sound design and quality." Continued Richards, "We are offering the most aggressive guarantee the industry has seen in order to prove our confidence in the quality of our product." In addition to the Console Protection Guarantee, Pelican will also provide a minimum 5 year warranty on all controllers and a lifetime warranty on cables and other accessories. All details and conditions of the product protection guarantee and product warranty’s will be fully explained in the product manuals and/or warranty card enclosed in each product package.