EB Games Teams Up With UGEThe Ultimate Gamers Expo (UGE) has joined forces with game retail giant EB Games to provide the public with one of the largest video/computer game and accessories sale ever held in one location. As the retail sponsor of UGE, EB will provide attendees with the ability to purchase both classic and new titles at special prices. The Ultimate Gamers Expo is the first-ever massive gaming festival for the general public where attendees can "test drive" the hottest upcoming and current games, participate in competitions and in other ways experience the action that, until now, only game industry insiders have been exposed to. The UGE will make its debut August 15-17 in the South Hall of the Los Angeles Convention Center. "Electronics Boutique is the perfect addition to the UGE experience," said Joe Hubbard, Co-Founder of UGE. "Gamers will be excited by what they see and play at the UGE and EB will allow them to buy or order what they like right on site." Attendees of UGE will have a chance to buy games, equipment and gear at the event. In turn, exhibitors will be able to conduct market research and consumer testing on their most desirable target demographic - young, passionate game enthusiasts as well as families with multigenerational players. Projected attendance is 100,000 + participants of both genders ranging from 12-34 years old. Admission to the festival is $20 for adults and $10 for anyone under the age of 17. "From a retail perspective, there has never been an event like the UGE," said John Panichello, Chief Operating Officer of EB. "To have tens of thousands of gaming fans collected in one place, excited by what theyre seeing and experiencing at the Expo.were going to complete the experience by making it as simple and convenient as possible for them to purchase the titles that appeal to them." At its launch in Los Angeles, UGE will host a game design workshop that provides an opportunity for aspiring young designers to be taught by the best in the business. In addition, a "Mobile Gaming Pavilion" will draw attention to the newest downloadable games for cellular phones and other devices. In order to create a complete festival atmosphere, the company will provide live entertainment - including extreme sports demonstrations, martial arts combatants, musical talent, celebrities and athletes.