NEWS - Monday, May 12, 2003


Sega Teams Up With ESPN

Visual Concepts Entertainment, a SEGA® development studio, today announced that it has expanded its relationship with ESPN®, The Worldwide Leader in Sports, for its "2K4" lineup of video games. Only one year after joining forces to deliver the most authentic and realistic sports simulation video games, including ESPN's trademarked presentation features, the two sports powerhouses are taking integration to the next level. The expanded relationship will incorporate even more ESPN elements into the critically acclaimed "2K" franchises, including ESPN commentators, as well as an increased marketing alliance between the two brands. The upcoming "2K4" lineup will further blur the lines between a sports video game and a sports television telecast by incorporating more ESPN-stylized features such as newly designed stat panels, fresh overlays, and more music. ESPN commentators will also provide in-game commentary on select 2K4 games. In addition, the opening game interface for the "2K4" lineup will be modeled in trademarked ESPN style including the ESPN Sunday NFL Countdown animation and the in-studio SportsCenter set. "We've built a powerful sports video game brand by combining two of the biggest names in the business," said Greg Thomas, president, Visual Concepts Entertainment. "In our second year of the relationship, we are celebrating the successful integration of ESPN into our games with a more enhanced and robust look for the '2K4' lineup. Last year, we added a few ESPN features that were met with great enthusiasm by gamers. In the '2K4' series we are taking the integration to the next level with a new look and feel that even more sports fans and gamers will identify with and appreciate." "ESPN's ultimate goal is to continually serve sports fans in every way possible," said Rick Alessandri, senior vice president and general manager, ESPN Enterprises. "Our relationship with SEGA has allowed us to make significant inroads with sports gaming fans everywhere, and we look forward to continuing to work with SEGA to build on that strong base." On the marketing front, ESPN will further consult and partner with the "2K4" team on promotions, advertising and events. This includes promotional and event tie-ins with ESPN such as the ESPN National College Tailgate Tour and the ESPN National Truck Tour, working together to create national advertising campaigns and maximizing on-air integration of "2K4" games within ESPN programming. This powerful combination will further differentiate and support the new direction of the "2K4" titles. Additional exclusive ESPN features will be built into the "2K4" series of sports games including "NFL 2K4", "NBA 2K4", "NHL® 2K4", "NCAA® College Basketball 2K4" and "World Series® Baseball 2K4." The first title to unveil these features will be "NFL 2K4", available in the fall for the PlayStation®2 computer entertainment system and the Xbox® video game system from Microsoft.
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 45,039
Forum Posts: 725,843
Xbox One Titles: 1,615
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 1,802
Member Reviews: 10,339
News Articles: 14,977
Screenshots: 32,166
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Happy Birthday, Me.
Post by SnoochyBoochy
0 Replies, 99 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 750 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 775 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1304 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 1241 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1365 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 1997 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 1490 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1355 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1107 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1616 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 2096 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1530 Views

Is anything happening in XBox One land?
Post by DJ tx
8 Replies, 2724 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 1301 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics