NEWS - Wednesday, July 23, 2003


Ubi Soft Purchases SOFTIMAGE/XSI

Ubi Soft Purchases SOFTIMAGE/XSI to Create Advanced Film Quality Animation and Effects for New Generation of High-End Games July 23, 2003--Softimage Co., a subsidiary of Avid Technology, Inc. (NASDAQ: AVID), today announced that Ubi Soft (R)Entertainment, one of the world's largest and most successful video game producers and publishers, has purchased SOFTIMAGE(R)/XSI(R), the industry's leading nonlinear 3-D production environment. Already, Ubi Soft is relying on the SOFTIMAGE/XSI software to develop film-quality cinematics and high-end animation for upcoming titles including the widely anticipated multi-platform game, Prince of Persia: The Sands of Time(TM), the latest title in the multi-million selling Prince of Persia(R) series. In an era where gamers are increasingly demanding engaging, cinema-quality productions, Ubi Soft, which has grown in annual revenue from EUR96.4m to EUR453m in the past 5 years, is planning to set new standards in interactive entertainment by immersing players in life-like environments with a film-quality visual experience and realistic ambient sounds. To achieve this, Ubi Soft recently created a new cinematics division, placing the SOFTIMAGE/XSI environment at the core of its production pipeline to create high-end animation and graphics work. "The mandate of our team is to create games with the visual qualities of a movie, but without the luxury of a typical movie budget. We chose SOFTIMAGE/XSI because it was the only software that could deliver the superior visual quality we needed, within the demanding time and budgetary constraints we faced," commented Ron Martin, director of cinematics at Ubi Soft. "After a few short weeks of use, we found XSI to foster a greater level of creativity and collaboration, increasing our productivity and reducing our typical project turnaround time. And as gamers will soon see, it has also enabled us to create a breathtaking visual experience." The SOFTIMAGE/XSI software is already playing a key role in one of Ubi Soft's upcoming titles, Prince of Persia: The Sands of Time(TM). This latest installment of the multi-million selling Prince of Persia(R) series of games is credited with changing the face of computer gaming in the 1990s by introducing lifelike animation and story-driven action. The franchise was one of the first to gain success based on an appealing human-lead character and a dramatic storyline. The newest title, scheduled for release in Q4 2003, will continue the series' action-packed game play tradition and will feature never before seen film-quality graphics and effects and over 12.5 minutes of cinematics. Exploiting many of the key features that the SOFTIMAGE/XSI nonlinear 3-D production environment is renowned for --including render passes, reference models, the animation mixer and the integrated compositor-- the cinematics team at Ubi Soft is creating a totally new mood, different lighting and mystical effects, reviving the action adventure genre. Unveiled at E3 2003, Prince of Persia: The Sands of Time(TM), won Best Action/Adventure Game by the prestigious Game Critics Awards: Best of E3 2003 as well as Best Overall Game of the Show for PlayStation 2 by both IGN.com and GameSpy. The game was also named Game of the Show by PSE2 Magazine and One of the Top 20 Showstoppers by GamePro Magazine. "Our objective at Ubi Soft is to establish ourselves as one of the top five companies in interactive entertainment by 2005. To reach this goal, we are developing a portfolio of strong international brands and optimizing our production costs," said Martin Tremblay, president of Ubi Soft in Montreal. "SOFTIMAGE/XSI and the production support provided by Softimage are helping us to achieve these goals." Founded in 1986, Ubi Soft's portfolio of titles includes the Myst(R) and Rayman(R) series, Tom Clancy's Splinter Cell(TM), Tom Clancy's Rainbow Six(R), The Settlers(R) and The Prince of Persia(R) series. "Ubi Soft is aiming to be a driving force behind the convergence of cinema and interactive entertainment and we are honored by their selection of SOFTIMAGE/XSI to be a core part of that initiative," said Michael Stojda, managing director of Softimage. "Their purchase is a clear endorsement and signal to the game industry of Softimage's focus and commitment to continually deliver innovative technology and productivity enhancing tools for the games industry. It also demonstrates the stunning quality and return on investment SOFTIMAGE/XSI provides - whether used to developing hit games titles, feature films, or helping to streamline the process when the two converge."
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 44,939
Forum Posts: 725,842
Xbox One Titles: 1,566
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,794
Member Reviews: 10,339
News Articles: 14,910
Screenshots: 32,093
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 475 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 513 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1045 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 955 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1084 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 1397 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 1204 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1225 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1003 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1375 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1820 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1391 Views

Is anything happening in XBox One land?
Post by DJ tx
8 Replies, 2410 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 1201 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 1278 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics