NEWS - Tuesday, September 9, 2003


Ubisoft Announces New Logo

San Francisco, CA - Ubisoft, one of the world’s largest video game publishers, announced today that it sold its 100 millionth game in September. The sales achievement took on added meaning as the group also revealed today its new logo and visual identity. The corporate re-branding takes effect immediately throughout Ubisoft’s worldwide offices. Why a new look? While the rainbow logo adopted in 1994 served Ubisoft well, the new logo more effectively targets its current stakeholders, including a wider group of mainstream, adult players. The company released its first game, Zombie, in 1986, followed by Rayman® and POD later in the 90s. Today, Ubisoft stands for each of these games as well as Tom Clancy’s Splinter Cell(tm), Rayman®3: Hoodlum Havoc and a whole new generation of top-selling, blockbuster titles. The new corporate image better reflects Ubisoft’s increasingly competitive market position. Up by some 40% each year since the company’s initial public offering in 1996, net revenue reached a record $491 million last fiscal year. And with an average of at least three games under their belts, Ubisoft’s development and marketing teams have never been more experienced or better prepared to meet ever-changing market demands. Ubisoft also sees the re-branding as a chance to further its consumer-centric approach to business, while reinforcing its commitment to the core business strategy that has driven its growth all along. The pillars of this strategy include choosing quality over quantity, focusing on the creative potential of in-house development activities, catering to the demands of different players around the world and investing in the company’s worldwide teams. Says Yves Guillemot, president and CEO of Ubisoft: "I want the Ubisoft brand to be one of the most seen and recognized in the industry. Yes, the new look reflects our growing renown among players and industry professionals. But it also symbolizes some of our most basic beliefs, including building both our company and games to last, and constantly raising the bar to offer our best. Along with the re-branding comes an invitation to discover - or rediscover - just who we are and what we stand for." The new logo and dynamic visual identity will first be featured on the following six blockbuster Ubisoft games starting this fall: XIII, Beyond Good & Evil(tm), Prince of Persia The Sands of Time(tm), Tom Clancy’s Rainbow Six® 3, Tom Clancy’s Ghost Recon(tm): Jungle Storm and Uru(tm): Ages Beyond MYST. Other new Ubisoft games and products will gradually integrate the new corporate look during a six-month transition period. Ubisoft worked closely with Seenk, a creative design consulting agency based in Paris, to develop its new logo and visual identity.
Source: http://www.ubi.com/

Comments

Site Statistics

Registered Members: 44,776
Forum Posts: 725,821
Xbox One Titles: 1,410
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,747
Member Reviews: 10,339
News Articles: 14,671
Screenshots: 31,712
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
2 Replies, 141 Views

Xbox Game Pass
Post by oryanphine
2 Replies, 319 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 424 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 671 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 528 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 678 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1018 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 972 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1320 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 866 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 960 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1230 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1320 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1608 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1363 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics