NEWS - Wednesday, November 5, 2003


Joyride Studios Announces Halo 2 Figures

BOLINGBROOK, IL— RC2 Corporation, makers of the JoyRide Studios Halo® line of collectible figures based on the hugely popular Halo franchise, announces the launch of a line of highly detailed, full-articulated exclusive new figures based on Halo 2®, a sci-fi action-adventure game. In an effort to maximize the tremendous retail potential of this popular license, JoyRide Studios will align the release dates with the Xbox® Halo 2 release in 2004. “JoyRide Studios is thrilled to have this exclusive opportunity to build on the immense success of our Halo action figure line with the Halo 2 line of collectible action figures,” says Scott Corley, Managing Director of the Figure Team for JoyRide Studios. “By timing our launch with the release of the Halo 2 video game, we will be able to provide retailers with a superb opportunity to cross-sell and boost sales.” JoyRide Studios are the exclusive collectible figure licensees for Halo and Halo 2. This new line of collectible figures will bring the adventure and excitement of Halo 2 from the screen and into the collectors and video gamers’ hands.
Source: http://www.joyridestudios.com/

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