NEWS - Wednesday, December 3, 2003

Xbox Makes Huge Gains

Huge market share boost as over 7000 consumers take advantage of new low price Microsoft’s Xbox has had its most successful week to date this year in Japan, capturing almost 7 per cent market share following a price cut to the hardware and the launch of a Project Gotham Racing 2 bundle deal. Although that market share still represents well under 8000 units sold in total, it’s still a massive gain for the console - which generally languishes at under 1 per cent market share in this territory. The price cut which caused the boost was a drop from 16,800 Yen (€129) to 14,800 Yen (€113). Sales were undoubtedly assisted by the new 19,800 Yen (€152) PGR2 bundle - which also incorporates a copy of Halo, two control pads, a DVD kit and two months free subscription to Xbox Live - although PGR2 itself failed to chart in the software top ten. That top ten was dominated by two new releases, with Bandai’s PS2 title Neon Genesis Evangelion 2 - based on the massively popular mid-nineties anime series - at number one, and Nintendo’s Pokemon Colosseum, described as the company’s first fully 3D Pokemon console RPG, at number two. Both titles sold over 100,000 units in their debut weekend.


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