NEWS - Thursday, December 4, 2003


Intec Acquires InterAct Brand

Intec, Inc., a leading manufacturer of cross-platform video game accessories, announced today it has acquired the InterAct brand name and intellectual property, to include all copyrights, patents, trademarks and domain names. InterAct Accessories was a dominating force in the video game accessories market in the late 90s, at one point owning over 70% of the 3rd-party video game accessory market. Even today, almost a year after its parent company filed for bankruptcy protection, the brand still generates impressive sales from miscellaneous inventory still left in the channel. "InterAct was the premiere brand name in 3rd-party video game accessories as recently as last year," said Mark Stanley, Intec’s Vice President of Marketing. "Consumers continue seeking the InterAct brand, and we now have the ability to deliver on this mass market demand." The acquisition of the InterAct name allows Intec the opportunity to breathe new life into the temporary retail void that was created by InterAct’s dissolution earlier this year. The high quality of InterAct products closely mirrors the quality and innovation that has allowed Intec to quickly become a leader in this arena. Intec will now be able to offer this same level of quality and innovation in a sister brand that still retains a huge following among mass gamers worldwide. As Intec delivers on what is yet to be the company’s best holiday season in history, the company is considering several opportunities for the InterAct brand with major retailers across the country.
Source: http://news.zerovision.net/

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