NEWS - Tuesday, December 30, 2003


Microsoft and Nintendo Good Friends?

When Microsoft first announced that it was planning on entering the hardware market with its XBOX in order to pit itself against Sony’s PlayStation 2 and Nintendo’s GameCube, people were quick to put the massive American company down, likening the XBOX to something like Atari’s failed Jaguar home console. But it quickly became apparent that Bill Gates was certainly not going to let anything like that happen and proceeded to funnel more and more money into advertising the system and trying to gather high-quality software so it could compete on an even playing-field. The company has even resorted to childish pokes at both Nintendo and Sony, most of the time pointing out that Nintendo is not a serious business company and that is focuses too much of the younger audiences, thus not possessing the power to become a heavyweight in the industry. No doubt Nintendo will have been quite dismissive of these comments since it has managed to stick around and continue to make profit for a long stretch of time. Also, Microsoft floundering in Japan on a regular week-by-week basis - hardware sales battling with Sony’s age-old PSone and hardly ever a game in the software chart - will give Nintendo great solace.
Source: http://www.cubed-3.co.uk/

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