NEWS - Friday, January 2, 2004

DRIV3R Short Film Deal

Atari has retained Ridley Scott Associates (the commercial production company owned and run by filmmakers Ridley and Tony Scott) to produce an original three-minute live-action film inspired by Atari’s upcoming game, DRIV3R. The film is called "Run The Gauntlet" and will be the core component of both the DRIV3R web site and an extensive marketing and advertising campaign for DRIV3R being launched globally by Atari, beginning in late January.


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