NEWS - Thursday, January 8, 2004


More Bass Less Space

LAS VEGAS, Jan. 8 /PRNewswire/ -- INTERNATIONAL CES -- WAVES LTD., a leading provider of audio signal processing solutions, announced today that several leading consumer electronic companies have adopted MaxxBass® to enable innovative new audio-based products. Waves believes that these products will establish new industry standards of performance in their respective product categories. Waves will be demonstrating these MaxxBass enabled products from January 8-11 in Booth #19307 at International CES, the world’s largest annual tradeshow for consumer technology. ADVERTISEMENT "MaxxBass will revolutionize the consumer electronics industry by allowing manufacturers to deliver products with dramatically improved bass response, the most discernable measure of sound quality for consumers," said Gilad Keren, President and CEO of Waves. "Waves has been working closely with a select group of top manufacturers to develop MaxxBass enabled products, each of which can create a new standard of performance in their respective markets." More Bass. Less Space.(TM) Waves has developed a new market message emphasizing the ability of MaxxBass enabled products to deliver More Bass. Less Space(TM) in various applications. The new marketing slogan of Drive It, Carry It, Play It(TM) emphasizes how MaxxBass is enabling dramatic performance improvements in automotive, portable, and home audio electronics. At the International CES, Waves is exhibiting and demonstrating MaxxBass enabled products in each of these categories. Drive It. The automotive system highlighted is the Directed Electronics’ MaxxBass Processor, which will be sold under the Precision Powered Inc. and Orion brand names. This product, which was co-developed by Waves and Directed Electronics, allows subwoofer performance levels to be obtained from standard automotive door woofers without higher power or speaker excursion. This product is the first automotive MaxxBass product, which Waves believes will become a feature on the majority of aftermarket and OEM automotive products in the next few years. Carry It. The portable system highlighted is the Altec Lansing inMotion(TM), which is a portable loudspeaker system for the Apple iPod(TM). Only slightly larger than a paperback book and running on only four AA batteries, the inMotion combines MaxxBass with innovative digital amplification and neodymium speaker design. The size and power efficiency of the inMotion is expected to make traditional portable loudspeaker systems obsolete. Play It. The home audio system highlighted is the Xbox® 5.1 multimedia speaker system. Spherex Inc., a wholly owned subsidiary of Audio Products International has signed a licensing agreement with Microsoft to manufacture, sell and market this product to Microsoft’s Xbox dealers. The Xbox 5.1 will establish a new quality standard in audio systems for video game applications. The Xbox 5.1 includes MaxxBass on all six channels, and many of the new video games have been optimized specifically for this audio system. Psychoacoustic Technology MaxxBass works by extending the lower end of bass frequency response up to one-and-a-half octaves without distortion, delivering deeper, richer, more natural bass. MaxxBass is not a bass boost technology, but instead utilizes a psychoacoustic phenomenon called the Missing Fundamental effect, which takes advantage of the way the ear and mind are wired to improve the quality of sound perceived. MaxxBass generates a precise harmonic content so your ear believes it is hearing lower frequency sounds than are physically present. For more information on the benefits and products available using MaxxBass technology, visit www.maxxbass.com
Source: http://www.maxxbass.com/

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