NEWS - Wednesday, March 10, 2004

Hip Interactive To Publish Pariah

Hip Interactive Corp., Canada's leading provider of electronic entertainment, including video games, PC games, accessories and movies, announced today the signing of an agreement with global interactive game publisher Groove Games naming Hip Interactive as the exclusive North American distributor and European publisher for Groove's upcoming title, Pariah, on PC and console video game formats. Groove has licensed Pariah to Hip Interactive Europe to publish and distribute the title in Europe, Australia and New Zealand. Pariah is due for release on PC and Xbox in North America and Europe during Hip's fiscal year ending March 31, 2005. With bleeding edge graphics and fine-tuned gameplay that gamers have come to expect from developer Digital Extremes, Pariah focuses on a robust immersive storyline that weaves survival elements into the traditional run-and-gun style of first-person action games. Digital Extremes is best known for creating the multi-million unit selling Unreal(R) franchise and revolutionizing the first-person action genre with such award-winning hits as Unreal Tournament and Unreal Championship. Pariah has quietly been in production for the past two years and is currently approved for Xbox(R) video game system from Microsoft and the personal computer. "Hip was the natural choice for a distribution partner in North America and we have enjoyed working with them over the past two years," said Jon Walsh, CEO of Groove Games. "We have seen their distribution system and retail relationships grow significantly and appreciate the focus they bring to our titles. After its acquisition of LSP in Europe, it was a logical extension of our relationship to have Hip as our publishing partner in Europe." "We are pleased to be working with Groove on this exciting new title," said Arindra Singh, President & Chief Executive Officer of Hip. "Groove has been particularly successful with its PC title CTU: Marine Sharpshooter and we are very optimistic about their relationship with Digital Extremes, which is considered to be one of the top development studios in the industry with an excellent track record for developing games. We consider the signing of this title to be yet another step in our strategy to accelerate the expansion of our Hip Games business."


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