NEWS - Wednesday, March 31, 2004


No UK Xbox Price Drop Planned

Although a price cut in Australia has followed yesterday’s cuts in North America for the Xbox console, Microsoft UK has no imminent plans to change its pricing here - with the company adopting a "wait and see approach" on future cuts. That’s the word from a senior industry source close to Microsoft, who told GamesIndustry.biz that the company was planning to observe the impact of the US cuts before making any decision on its pricing strategy in the UK. Microsoft already considers its offering here to be better value than the American pricing, he explained, because consoles here are sold with a significant software bundle which drives the effective price of the hardware down.
Source: http://www.gamesindustry.biz/

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