NEWS - Wednesday, April 7, 2004

Xbox Sales More Than Double

Sales of Microsoft Corp.’s Xbox video game console have more than doubled since a price cut last week, one financial analyst said Wednesday, confirming industry beliefs that lower prices would boost sales sharply in the short term. "Our channel checks indicate the recent $30 price cut on Microsoft’s Xbox (from $179.99 to $149.99) is causing a significant pickup in Xbox hardware sales," Southwest Securities analyst Arvind Bhatia said in a note. "We believe first-week retail sales of Xbox hardware, post-price cut, were more than double the weekly sales before the price cut." Bhatia said sales may be somewhat restrained by consumers waiting for a special Xbox bundle package to be released next week, a $169 offer than includes the console and the blockbuster game "Halo."


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