NEWS - Thursday, April 8, 2004


How Platform Exclusives Sell

Bill Gates is used to monopolies, and he’s got one with the video game Halo. The game, which received rave reviews from Electronic Gaming Monthly, is touted by Microsoft as a "futuristic odyssey that challenges players to save humankind from extermination by aliens." Microsoft (Nasdaq: MSFT) announced plans to produce a relatively small run of 200,000 Xbox systems packaged with the title, along with a controller and game unit that will be shaded in "Halo green" later this month. While new users are obviously being targeted, die-hard collectors are also expected to be very interested, at least according to Microsoft. Just like the good ole opposable thumb, exclusivity and limited editions are a distinct selective advantage that help a company and its products survive the Darwinian world of business. Being able to sell what no one else can -- in this case, the disadvantaged competitors are Nintendo (Nasdaq: NTDOY) and Sony (NYSE: SNE) -- confers a differentiated brand proposition. Limiting the production schedule of a certain item tends to increase the value of said item, whether it is a worthwhile thing or not.
Source: http://www.fool.com/

Comments

Site Statistics

Registered Members: 44,777
Forum Posts: 725,821
Xbox One Titles: 1,415
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,747
Member Reviews: 10,339
News Articles: 14,671
Screenshots: 31,719
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
2 Replies, 142 Views

Xbox Game Pass
Post by oryanphine
2 Replies, 319 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 432 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 672 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 530 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 678 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1020 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 974 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1320 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 870 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 961 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1231 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1320 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1608 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1364 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics