NEWS - Saturday, March 10, 2001


Rainbow Satellites

Rainbow™ Studios, the largest digital entertainment studio in the Southwest, announced today the opening of a new office in Phoenix and a satellite office in San Francisco to keep pace with the company’s steady growth. “At a time where many studios are downsizing or restructuring to remain competitive, Rainbow Studios is experiencing tremendous growth in all aspects of our business—from digital cinema to game development,” says Scott Novis, vice president of engineering at Rainbow Studios. “The new offices allow us to grow strategically to meet the needs of our clients and employees, reinforcing Rainbow’s position as a leading producer of digital media content in the U.S.”

Recent projects from Rainbow Studios’ award-winning game development team include the new Sony Playstation 2 title ATV Off-Road Fury (check out the credits.. I’m in there! ;p -shameless plug -k)which leapt to the #1 spot in its first full week of sales. Currently, the Games Division is in production with multiple next generation games for the Playstation 2 and Microsoft XBox. “We’re delighted to be experiencing such a boom in all areas of business, especially in light of the recent slowdown in the economy,” says Nicholas Napp, vice president of animation at Rainbow. “The expansion of our production space has allowed us to improve our motion capture stage and enhance our post production facilities, both of which are critical to our ongoing success.”

Rainbow’s Animation Group recently completed Rally Across America for the launch of the new Acura RSX at the Detroit Auto Show. The team is currently creating creature effects for a high definition documentary, a pilot for an upcoming children’s TV show and an animated children’s holiday special for late 2001.

Rainbow Studios is the largest digital entertainment studio in the Southwest. Headquartered in Phoenix, Arizona, the company designs, builds and delivers entertainment content for traditional and interactive media. Rainbow is built on the creation of long and short form CG animation for all media, and game titles for consoles and the PC. Rainbow is a true new media company with roots in the skills and production values of traditional media. Classically trained artists work alongside award-winning engineers to create and deliver great entertainment in all media. Our cohesive team includes veterans of live-action production, pioneers of CG and acknowledged leaders in advanced technology. Rainbow’s studio includes audio facilities and the largest magnetic motion capture stage in the US.

Rainbow continues to build its business by choosing great projects and working with industry leading clients. Recent clients include Sony Family Entertainment, Sony Computer Entertainment of America, Microsoft, Infogrames, Hasbro and Activision.
Source: http://www.xboxaddict.com/

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