NEWS - Friday, June 25, 2004

DRIV3R Ships 2.5 Million Worldwide

In its first three days of worldwide release, 2.5 million units of DRIV3R have shipped to retailers, Atari announced today. Though the latest cinematic action game from Reflections debuted earlier this week to a very mixed critical reception, it looks like its initial performance at retail will be favorable. "Our worldwide shipment is right in line with our plan for DRIV3R," said Atari founder Bruno Bonnell. "The global Driver fan base is as robust and passionate as ever, as indicated by retail reaction in the U.S., the U.K., Germany, France, and other key territories." The 2.5 million figure of course refers only to units sold in to retailers, not sold through to consumers. A clear picture of just how many consumers picked up the game will have to wait until next month. However, Atari’s biggest seller of 2003, Enter the Matrix, survived an even worse shellacking in the enthusiast press to sell through 2.5 million units across four platforms in its first month of release.


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