NEWS - Thursday, March 15, 2001


XBOX Pre-Orders

MCV posted news today regarding the position that Microsoft stands on pre-orders for the XBOX. According to the post Microsoft has yet to actually start the pre-ordering campaign with retail outlets such as Babbages, Electronics Boutique and Toys R Us, but has let the companies do their own pre-order programs.

"Babbage’s has been doing gangbusters at presale," with multiple tens of thousands of orders, to the point that the chain has opted to increase the price of the deposit to control demand, John O’Rourke, Microsoft’s director of US sales and marketing for Xbox, tells MCV.

While Microsoft isn’t encouraging preorder campaigns per se, O’Rourke notes that it couldn’t prevent retailers from setting up preorder campaigns even if it wanted to, lest it break antitrust laws.

Still, O;Rourke acknowledges that excessive preorders could create demand Microsoft is later unable to meet. "It’s one of those instances where you must have clear communication with the retailers," he says. "In some cases we’ve tried, where it makes sense, to caution them about not putting themselves in a situation that would be bad for the customer."

A few months ago Sony contacted retail outlets threatening to stop shipments of PS2’s unless all XBOX promotional material was removed from the stores. While some of the stores complied for fear of loosing their sales for PS2 machines, most of the outlets took a stand. We clarified the Sony threats with our local Babbages and EB store, of which both stores had been contacted.

O’Rourke plays down suggestions that this is, or might become, a problem for Microsoft. "We’ve heard from our retail partners that there have been discussions with other companies who’ve suggested that this newcomer [i.e., Microsoft] isn’t something you should spend a lot of time with," he tells us. "The good news is most retailers laugh it off. They think our whole approach is nice and refreshing.

“[Retailers] aren’t just the last step in the chain, there to do our bidding. So when someone suggests to them ’hey, I suggest you take down those Xbox point of purchase materials,’ in some instances they may do it because they have a short-term business need, and we understand that. Other times they’ll just look at it and laugh it off."

You can check out the whole article here.
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 44,278
Forum Posts: 725,616
Xbox One Titles: 1,007
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,625
Member Reviews: 10,339
News Articles: 13,917
Screenshots: 30,561
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One S Renault F1
Post by oryanphine
2 Replies, 69 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 220 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 109 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 151 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 130 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
5 Replies, 346 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 418 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 773 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 760 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 691 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 842 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 873 Views

Home screen customization?
Post by DJ tx
2 Replies, 831 Views

Xbox One Manette E317 en vente sur ebay
Post by oryanphine
5 Replies, 1115 Views

Xbox 360 Summer Intern Celebration 2009
Post by oryanphine
0 Replies, 942 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics