NEWS - Friday, July 16, 2004

Activision To Develop American Chopper Games

Activision Value Publishing, a division of Activision, Inc. (Nasdaq:ATVI), today announced a multi-year alliance with Discovery Consumer Products to develop and distribute video games based on the popular television series "American Chopper." The agreement grants Activision Value interactive rights to publish "American Chopper" games for the PC, console and handheld platforms in North America. The first video games based on the "American Chopper" license are expected to be available at retail stores nationwide this holiday. Since its debut on the Discovery Channel in 2003, "American Chopper" is the highest rated series on the channel, averaging more than four million viewers each week. The show is also a top-three rated program on cable television. Filled with action, suspense and family drama, "American Chopper" follows the real-life experiences of the father and son team, Paul Teutul, Sr. and Paul Teutul, Jr. who fabricate choppers out of their Orange County Choppers garage. "We are very excited about our partnership with the Discovery Consumer Products and the 'American Chopper' series," states Dave Oxford, General Manager, Activision Value Publishing, Inc. "This agreement underscores Activision's commitment to develop games based on popular brands with a broad range of appeal. Every week, millions of consumers tune in to find out what it takes to make one of these unique handcrafted motorcycles and the ongoing story about the theme bikes that the Teutuls build." "We are thrilled to partner with Activision, a leader in the video game industry, and we believe that they are uniquely positioned to translate the 'American Chopper' franchise into a compelling, innovative product line," said Sharon Markowitz Bennett, senior vice president, Discovery Consumer Products. "Activision's vast experience in video games combined with Discovery's high quality, real-world content forms an ideal partnership."


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