NEWS - Wednesday, July 21, 2004

DigitalLife And GameOn NY Come Together

NEW YORK, July 21 /PRNewswire/ -- Ziff Davis Media announced today that its new consumer event, DigitalLife, has joined forces with GameOn(R) NY to create a Gaming Pavilion. This pavilion will satisfy the huge appetite consumers have for interactive entertainment. DigitalLife is a brand new four-day consumer event, which takes advantage of the holiday buying season, and will showcase the latest digital technology for the home, work and play. The event is scheduled to be held October 14-17, 2004 at the Jacob K. Javits Convention Center in New York City. GameOn NY, a division of Expo International, was originally scheduled for November 12-14, 2004 at Madison Square Garden in New York City. The show will now be held one month earlier at DigitalLife and will relocate to the Javits Center. DigitalLife and GameOn NY will play an important role impacting both consumer and retail buying decisions, making it the premiere event to take advantage of the holiday buying season. "GameOn NY reaches core and casual gamers, a natural fit for DigitalLife," said Jim Hasl, Vice President, Event Marketing Group. "DigitalLife will feature not only the latest in gadgets, music and movies but will prominently highlight videogames, one of the hottest interactive entertainment sectors." GameOn NY, a division of Expo International, will allow attendees to try new and unreleased videogame products, engage in exciting cash and prize-based tournaments, and enjoy live music and celebrity appearances. DigitalLife will feature some of the leading videogame companies and publications serving the industry. Microsoft's Xbox is the official gaming partner for the event and will let attendees try out new videogames serving this platform. Ziff Davis' Game Group which publishes the number one videogame publications will serve as the official videogame media sponsor of the event. Award-winning editors from Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine, Xbox Nation and GMR will be on-hand to offer advice and provide consumers with reviews, and tips and tricks about the latest videogames hitting the market. "By combining every major component of success -- consumer demand and access, top interactive entertainment systems and software, and premier retail and editorial presence -- GameOn NY DigitalLife will become the premier event serving the industry," Michael Alchus, Event Director, GameOn NY. Gamers can register for the GameOn NY event at For more information on DigitalLife, visit About GameOn NY GameOn NY is a division of Expo International, a privately held events production company founded in 1992 by Bradford Rand. Expo International has produced over 300 successful, highly publicized events across a multitude of industries. This year marks Expo International's 12th year in business. GameOn NY is part of Expo International's ongoing corporate strategy to broaden the scope of its expertise in the interactive entertainment sector


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