NEWS - Thursday, March 22, 2001

Nintendo copying Sony

Looks like Nintendo is following in Sony’s footsteps by encouraging retailers to drop Xbox promotions. IGNcube came into a confidential document sent from and intended by Nintendo to bully retailers from taken part of Microsoft’s pre-sell promotions of Xbox. The letter,which was dated February 5 of this year, had Peter Main, Nintendo of America’s executive vice president of sales and marketing, explaining that the industry has had some rocky times and that pre-hype for a system that still had away to go won’t help at all. The solution, according to Main, is to concentrate on products that can be bought now.

IGNcube has posted the memo to George Harrison, Nintendo’s vice president of marketing, who had a few words to say about the situation.


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