NEWS - Tuesday, August 24, 2004

Rob Dyer President Of Crave Entertainment

August 24, 2004 -Nima Taghavi, CEO of Crave Entertainment Group (CEG), announced today the election of Rob Dyer as president and chief operating officer. Dyer brings over a decade of executive experience in the interactive entertainment industry to his new role at the privately held distributor and publisher of videogame entertainment products. Taghavi commented, "We are delighted with Rob joining CEG to further enhance our growth in distribution and value publishing. He brings a wealth of experience from his successful leadership roles at Eidos Interactive and Crystal Dynamics, as a proven presidential strategist and practical profit builder." Prior to joining CEG, Dyer was president of Eidos Interactive. During his six-year tenure Dyer re-shaped the company with a brand-focused strategy and a leaner more effective organization. Also he improved relationships with all retail channels, obtained several major movie licensing deals and developed 20 games with localization of each product. Dyer managed showcase brands including Tomb Raider, Deus Ex and Hitman while building a direct sales force and improving consumer focus testing. "My goal is to use my experience and knowledge of the industry to help lead CEG through this period of growth as it evolves into a top tier entertainment distribution and publishing company," said Dyer. "I am very pleased to have this opportunity with CEG." Earlier, Dyer was president of Crystal Dynamics for four years, where he achieved first-time profitability by creating an international business and organization, refocusing the company as a game studio, and developing eight games with original intellectual property on multiple consoles. He then represented the company's owners in selling the company on favorable terms to Eidos International. Dyer's earliest business experiences included the Walt Disney Company in movie videos and Caldor Stores in the audio/video division. He holds a BA from Washington University and a graduate degree in Accounting and Finance from the London School of Economics.


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