Rapapla Pro Fishing In Stores NowSept. 1, 2004 Activision Publishing, Inc., a wholly-owned subsidiary of Activision, Inc. (Nasdaq:ATVI), is reeling in sportsmen and gamers alike with the release of Rapala(R) Pro Fishing for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft, Nintendo Game Boy(R) Advance and PC platforms. Players will embark on angling adventures in 12 of the worlds most desirable freshwater fishing locales, utilizing authentic gear from Rapala, the worlds largest manufacturer of fishing lures and #1 fishing brand in the world, to catch trophy fish -- hook, line and sinker. The game is currently available in retail stores throughout North America and all versions carry an "E" for "Everyone" rating from the ESRB. "Fishing is one of the most popular participation sports in the world, and we felt the time was right to give gamers a realistic re-creation of the experience," said Patrick Kelly, Vice President of Studios, Activision Value Publishing, Inc. "By utilizing advanced technology, Rapala Pro Fishing captures the intricacies of the sport and sets a new standard of realism, from accurate casting, line and fish physics, to graphic effects that will make players feel like they are actually on the water." In Rapala Pro Fishing, players can go after 13 different species of fish, including Largemouth and Smallmouth Bass, Walleye, Northern Pike, Rainbow Trout, Catfish and King Salmon, on some of the worlds most desirable lakes and rivers. Using a combination of both strategy and skill, players must select a spot where the fish are biting, choose their lure from over 700 Rapala products, precisely modeled with authentic movements, and then land their catch. Rapala Pro Fishing features two gameplay modes. "Freedom Fishing" allows the player to fish anywhere, anytime. "Tournament" mode allows the player to advance through 20 unique tournaments, completing challenges that focus on speed, weight or number of fish caught. The console versions of Rapala Pro Fishing carry a suggested retail price of $29.99 and the PC version carries a suggested retail price of $19.99.