NEWS - Monday, September 20, 2004

Def Jam: Fight For NY Available Tomorrow

REDWOOD CITY, Calif. --(Business Wire)-- Sept. 20, 2004 Electronic Arts (NASDAQ:ERTS), the world's leading interactive video game publisher, and urban music and lifestyle powerhouse Def Jam(R) have begun shipping Def Jam(R) FIGHT for NY(TM) to retailers nationwide. The title, which won the Game Critics Award for "Best Fighting Game" at E3 2004, is available for the PlayStation(R)2 computer entertainment system, Xbox(R) video game system from Microsoft and Nintendo GameCube(TM) under the EA GAMES(TM) brand. Def Jam FIGHT for NY thrusts players onto the mean streets of New York amidst a brutal battle for control of the city's hip hop underground. With a cast of more than 40 hip hop artists and celebrities from Def Jam and other prominent music labels in the game, players will come face to face with dozens of rap's biggest names, including Busta Rhymes, Ludacris, Ice T, Lil' Kim, Method Man, Redman and Snoop Dogg. Featuring five customizable fighting styles, 20 highly-interactive venues, 10 gameplay modes, 70 playable characters and dozens of weapons, Def Jam FIGHT for NY delivers a gritty, over-the-top street fighting experience deep within the Def Jam universe. The game also features a new create-a-fighter mode allowing gamers to customize their combatant with licensed hip hop gear from 12 authentic brands like Ecko, Phat Farm(TM), Def Jam University, Brand JORDAN, a division of Nike, Inc., Rocawear, and more. Players can even outfit their character with bling from jeweler to the stars, Jacob the Jeweler. Def Jam FIGHT for NY features an explosive soundtrack with 28 of the hottest new tracks and old school hits, including tracks from Fat Joe, Ice T, LL Cool J, Method Man, Public Enemy, Redman and more. Def Jam FIGHT for NY was developed by EA Canada in Vancouver, British Columbia, in conjunction with Japan-based AKI Corporation, and Def Jam Enterprises in New York City. The game has been rated M for Mature with descriptors of Blood, Sexual Themes, Strong Language, Violence by the ESRB.


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