NEWS - Friday, November 12, 2004

Xbox DOAU TV Campaign Begins

Tecmo, announced that its new Dead or Alive Ultimate TV commercial has begun airing on cable stations around the country. The new 30-second commercial titled "Miss Global Peace" promotes Tecmo's newest online fighter, Dead or Alive Ultimate, which was made exclusively for the Xbox video game system from Microsoft and is available now on store shelves across the country. The national spot takes a humorous spin on Dead or Alive Ultimate, as it's set during a "Miss Global Peace" beauty pageant where the talent competition is replaced with a hand-to-hand combat competition that looks more like a scene from the game than an actual beauty pageant. "Our focus while creating the commercial was to concentrate on the most exciting aspects of the game, first and foremost, its incredible global online capabilities, secondly, its sex appeal, and last but not least, its fast and furious fighting. We feel that we were able to integrate all of these important aspects of the game into the spot, while keeping it informative and entertaining," Andrea Frechette, Tecmo's Marketing Manager, said. The national TV campaign is set to run throughout the holiday season. To view and download the commercial from your computer, check out the official Dead or Alive Ultimate website at


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