NEWS - Monday, January 10, 2005


AFL-EA Enter Into Exclusive Agreement

NEW YORK--(BUSINESS WIRE)--Jan. 10, 2005--The Arena Football League and Electronic Arts (Nasdaq:ERTS - News) have entered into an exclusive agreement to produce an AFL video game in time for the start of the 2006 AFL season that also allows EA to share in the proceeds of future expansion team sales. Terms of the deal were not disclosed. "Once again, we are partnering with an industry leader who believes in the AFL philosophy and its growth potential. To the extent that EA helps grow the AFL, they participate in that growth through the increased value of future expansion teams," said Commissioner David Baker. "EA is the videogame industry’s gold standard. Arguably, nothing is more important to reach the younger male demographic that we are so strong in than video games. For our core fan, this is akin to a network-television agreement." Over the next four years and beginning with the 2005 AFL season, EA will partner with the AFL on media and retail marketing, and produce AFL games, the first to be available to consumers at the start of the 2006 AFL season. "We believe that the business model the AFL has created will provide for a new football experience for videogame fans, and provide EA with an incentive to partner with the AFL to expand the league," said Larry Probst, Chairman and CEO of EA. "The AFL is a unique brand of football and we intend to deliver a unique football gaming experience from any the industry has seen before. We’re pleased to be working with the league during this exciting growth-period for the AFL." The partnership is a perfect match when considering customer demographics of both the AFL and EA. According to the ESPN Sports Poll, the AFL indexes at 186 for ages 12-17 and 127 for ages 18-24. Approximately 46 percent of all 12-17 year olds are fans of the AFL. This is the first of four sponsor-related partnerships approved by the AFL Board of Directors and is an extension of the industry-changing equity agreement the AFL has with NBC Sports, in which NBC receives a percentage of the increase in AFL team values. EA joins a growing list of industry leaders who are partnering with and/or sponsoring the AFL. The list includes: Aaron’s, ADT, Champs Sports, NBC, Nike, Spalding, Upper Deck and U.S. Army
Source: http://biz.yahoo.com

Comments

Site Statistics

Registered Members: 44,715
Forum Posts: 725,815
Xbox One Titles: 1,353
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,734
Member Reviews: 10,339
News Articles: 14,590
Screenshots: 31,628
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Game Pass
Post by oryanphine
0 Replies, 32 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
2 Replies, 136 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 438 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 312 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 469 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 786 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 753 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1018 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 691 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 743 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1029 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1151 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1408 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1197 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1557 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics