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NBA Confirms New Licensing Deals
Thursday, March 24, 2005
NBA Slam Dunk

March 22, 2005 - The NBA announced new licensing deals with EA Sports, Take-Two Interactive, Midway, Sony, and Atari to develop, publish and distribute NBA video games.

"The deals are non-exclusive, and we feel that under these agreements we will be able to offer our fans the most diverse assortment of video games on the market and continue to inspire the creativity that we believe has been one of the primary reasons why our video game business will continue to grow," said Sal LaRocca, Senior Vice President, NBA Global Merchandising Group. "They are multi-year deals beginning this fall and continuing for multiple years."

In terms of 5-on-5 simulations, Sony, EA Sports, and Take-Two Interactive will all compete with new titles on a yearly basis, Atari will continue to publish Backyard Basketball, while NBA Ballers and NBA Street will alternate years to provide arcade hoop fans a new experience every season.


Source: http://www.ign.com



Thursday, March 24th @ 9:03 PM
pottsee1 wrote..."Finally a sports organization that sees more than just money! With the hockey season off plus the other exclusive deals on sports video games I was beginning to think everyone in the sports industry is a greedy self-serving S-O-B! At least one of the major sports is still sane. Thank you NBA!"
Thursday, March 24th @ 7:54 PM
CharlieHustle wrote..."major sigh of relief"
Thursday, March 24th @ 2:56 PM
mattgame wrote..."I am so thankful that the NBA did this. They have my undying support."
Thursday, March 24th @ 11:23 AM
Imhotepp wrote..."I have to admit, this will work. This will definitly work. Way to go NBA. I love this game!"
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