NEWS - Thursday, March 24, 2005


NBA Confirms New Licensing Deals

NBA Slam Dunk March 22, 2005 - The NBA announced new licensing deals with EA Sports, Take-Two Interactive, Midway, Sony, and Atari to develop, publish and distribute NBA video games. "The deals are non-exclusive, and we feel that under these agreements we will be able to offer our fans the most diverse assortment of video games on the market and continue to inspire the creativity that we believe has been one of the primary reasons why our video game business will continue to grow," said Sal LaRocca, Senior Vice President, NBA Global Merchandising Group. "They are multi-year deals beginning this fall and continuing for multiple years." In terms of 5-on-5 simulations, Sony, EA Sports, and Take-Two Interactive will all compete with new titles on a yearly basis, Atari will continue to publish Backyard Basketball, while NBA Ballers and NBA Street will alternate years to provide arcade hoop fans a new experience every season.
Source: http://www.ign.com

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