NEWS - Thursday, April 7, 2005

The Next

In a world that is always seeking new ways to advertise, what better way is there than to involve you into the ad campaign? Well, that is allegedly what Microsoft is doing with a viral ad campaign going under the name of Ourcolony. After the huge success of the Halo 2 viral ads (anybody remember, speculation is rife - thanks to some intelligent reporting by Gamespot - that they are at it again, with the prize possibly being a first-look at Xbox 2 hardware. To paraphrase the excellent Gamespot article, it seems that is the home of the campaign, and the idea is for people to form groups which will then participate in challenges. Prizes (in some form or fashion are mentioned, with the bonus for Microsoft being that it gets people involved in the brand. Whilst many herald the Sony hype-machine and marketing team as the cream of the industry (a title which maybe only EA could have issue with), Microsoft is beginning to catch up, with some interesting ideas - the Halo 2 campaign was a huge success. Editors Note: Our intrepid members from the Xboxaddict forum community have taken the challenge and have begun to delve deep into the mystery. Join the discussion here and help us unravel the challenge.


Site Statistics

Registered Members: 43,985
Forum Posts: 725,147
Xbox One Titles: 657
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,449
Member Reviews: 10,339
News Articles: 13,088
Screenshots: 28,876
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Games with Gold for November - Count me in
Post by TheOutcast-XBA
1 Replies, 45 Views

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
1 Replies, 49 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
3 Replies, 74 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 77 Views

Post by Nato King
1 Replies, 70 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 119 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 164 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 102 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 115 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 183 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 362 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 219 Views

Post by Nato King
9 Replies, 266 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 256 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 327 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics