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EA Has Another Exclusive
Monday, April 11, 2005
EA Nabs College Football Exclusive

April 11, 2005 - Electronic Arts announced today it has entered a six-year exclusive agreement with the Collegiate Licensing Company (CLC), which represents the NCAA, to create and publish college football games. The agreement covers all consoles and handheld systems.

EA now has exclusive use of college football teams, stadiums, and schools in videogames, and will inaugurate the new licensing deal with NCAA Football 2006, expected this summer.

"Our NCAA football franchise is a key element in our EA Sports brand lineup and we are pleased to have secured the NCAA license," said Jeff Karp at Electronic Arts. "There is an unrivaled loyalty our fans have for the game, and this agreement with CLC allows EA to continue to deliver to fans the best, most innovative college football experience now and for years to come."

"When we began our analysis of the videogame landscape, it became apparent that EA Sports was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company.

The NCAA deal echoes EA’s long-term exclusive licensing arrangement with the NFL, which shocked competitors and gamers alike when the company announced it last year. While of late Electronic Arts has effectively been the only producer of NCAA football titles, the new exclusive does block competitors, such as Take-Two, from entering the college football market.

Check back for more on NCAA Football 2006 as details come in.



Source: http://www.ign.com



Tuesday, April 12th @ 12:41 PM
Madhattr wrote..."I am glad I hate pretty much all sports games, it keeps me free from EA."
Tuesday, April 12th @ 11:14 AM
Imhotepp wrote..."I'm sorry folks, but I personally do not agree with leagues or companies that allow for a monopoly. NFL, NBA, MLB on so on. I just DO NOT see the competion in transactions. I understand capitolism but these are video games and the very premise of the average video game is 'competion'. Who can beat who. But now its... 'make an offer' and we're stuck. What if Sega gave the most money to the NFL?(Sega is is why I went to the Xbox) Would I feel the same? Yes. Because the idea that publishers like EA, UbiSoft and the like diserves the competion. It's a video game. Games went from amusment park to realastate. Top frick'in dollar! Can a publisher gain the rights to EVERY rpg game made from 2006 on?"
Monday, April 11th @ 10:04 PM
StudioAlex wrote..."EA officially sucks, if they didn't already before. Watch each year as the quality slowly drops because they know people have no choice but to buy their games if they wanna play sports. Watch the price jump up 10 or 15 bucks, too."
Monday, April 11th @ 6:09 PM
CrazyCougar-XBA wrote..."This isnt such a bad thing. NCAA football by EA has been these BEST college football game on the market year in and year out. Sega tried one year to put out a game and it was horrible. The only thing I could see this affect a little would be college basketball. Sega's game (Take 2) isnt to bad, but March Madness isnt bad either, so again this wont be a big deal. EA knows how to make ocllege games, thats for sure. NCAA is the BEST football game on the market, better than the pro games."
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