NEWS - Wednesday, May 4, 2005

It’s Showtime And Xbox!

Showtime Partners With Xbox In this era of entertainment convergence, Showtime Networks, a subsidiary of Viacom Inc., and Xbox, a division of Microsoft Corporation, have joined forces for a major summer marketing tie-in. The promotion, which kicks off in May and runs through the summer, will provide new SHOWTIME subscribers with free Xbox games and Xbox Live Starter Kits. Research estimates that videogame systems have become a fixture in nearly half of all U.S. households. By bringing together three key players in the home entertainment industry: Showtime, Xbox, and cable/satellite affiliates, this promotion is designed to promote a complete entertainment proposition that extends from SHOWTIME and Xbox to digital cable, satellite TV, video on demand and high speed internet. The promotion features two distinct offers, each valued at $100 or more to consumers who sign on to SHOWTIME during the promotional period from participating cable and satellite affiliates. One offer gives new SHOWTIME subscribers two free Xbox games. The other offer provides new SHOWTIME subscribers with one free Xbox game, plus an Xbox Live Starter Kit which includes a 12-month subscription that allows Xbox console owners to compete with gamers around the world via their high speed internet connection. The Starter Kit also includes a communicator headset for online voice communication, game downloads and exclusive gaming news. Showtime Networks and its affiliates will support the Xbox promotion with a massive integrated campaign that includes cross-channel TV, direct mail, online and call center activity. Both SHOWTIME and Xbox are redefining their respective categories by providing consumers with unique, high-quality and leading edge entertainment experiences. According to Showtime Networks' Executive Vice President, Marketing & Creative Len Fogge, "On one level, this is about the marriage of two very hot brands that have both seen tremendous momentum over the past year. On a more strategic level, we love this promotion because we know that premium digital subscribers are 75% more likely than the average household to buy videogames. Further, the Xbox Live service is the perfect companion to a high speed internet connection as it empowers consumers to play online." According to Bill Nielsen, Director of Marketing, US Xbox Sub, "We love how this campaign presents both of our brands on the cutting edge of the home entertainment experience. It's also a terrific opportunity for us to showcase four great games and our Xbox Live service."


Site Statistics

Registered Members: 44,238
Forum Posts: 725,572
Xbox One Titles: 933
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 584
Original Xbox Titles: 987
Staff Reviews: 1,594
Member Reviews: 10,339
News Articles: 13,793
Screenshots: 30,143
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 81 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 387 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 408 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 346 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 452 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 495 Views

Home screen customization?
Post by DJ tx
2 Replies, 529 Views

Xbox One Manette E317 en vente sur ebay
Post by oryanphine
1 Replies, 536 Views

Xbox 360 Summer Intern Celebration 2009
Post by oryanphine
0 Replies, 518 Views

Xbox One Limbo
Post by oryanphine
3 Replies, 577 Views

Anyone else feel like they hit a stalemate?
Post by DABUC
2 Replies, 648 Views

Does anyone know how to teabag 343 Guilty Spark in Halo?
Post by shrew king
3 Replies, 1000 Views

Xbox One Nike Einhalb 43
Post by oryanphine
0 Replies, 886 Views

Manette Xbox 360 Live is 5ive Llamma en vente sur Ebay
Post by oryanphine
1 Replies, 975 Views

Manette Xbox 360 Live Turns Five en vente sur Ebay
Post by oryanphine
0 Replies, 757 Views

© 2000-2017 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics