NEWS - Tuesday, June 21, 2005

MS Aims For Ten Million Units Sold

The target was announced by Xbox marketing boss Peter Moore at a video games conference in London. The 360 is due to go on sale before Christmas in the US, Europe, and Japan. Sony’s PlayStation 3 is due out in spring 2006 and Nintendo’s Revolution later next year. Microsoft is counting on being first with its Xbox 360. It wants to take an early lead in the battle to dominate the next generation of consoles. The software giant was a year behind Sony’s PlayStation 2 in launching the original Xbox and it never managed to make up the time in sales. This time round, Microsoft is aiming to grab what Mr Moore called the "first mover advantage". "The target of 10 million units gives tremendous momentum to a platform," said the Xbox executive during his keynote access at the Elspa (Entertainment and Leisure Software Publishers Association) games summit in London. "That is a target we are looking at that we think we can reach in quite a quick manner." Pressed on the issue, Mr Moore added that he believed Microsoft could reach the 10 million mark in 12 to 16 months. He dismissed suggestions that being first with a new piece of technology was a mistake. He said the Xbox 360 was not the Dreamcast, referring to the Sega machine that can out in the late 1990s, only to be overshadowed by the release of the PlayStation 2. Microsoft has said the 360 will go on sale in the US some time after Thanksgiving in November, with Europe and Japan following shortly afterward. For its part, Sony has talked about releasing its PlayStation 3 in the spring of 2006. Sony’s PlayStation 3 is dubbed a "supercomputer for entertainment" But it is not clear if this means just Japan, or whether the release date also includes the US and Europe. Asked about the European release of the PS3, Sony Computer entertainment Europe President David Reeves, said he did not know when this would happen. "I would like to think we would get it in Europe around the same time as Japan," he said at the Elspa summit. "That first mover advantage is real if you have momentum," said Mr Reeves, adding that Sony was ready to do battle with Microsoft.


Site Statistics

Registered Members: 43,988
Forum Posts: 725,150
Xbox One Titles: 657
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,449
Member Reviews: 10,339
News Articles: 13,093
Screenshots: 28,876
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Post by oryanphine
0 Replies, 25 Views

Games with Gold for November - Count me in
Post by TheOutcast-XBA
3 Replies, 83 Views

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
1 Replies, 56 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
3 Replies, 85 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 89 Views

Post by Nato King
1 Replies, 80 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 141 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 182 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 124 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 135 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 196 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 392 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 228 Views

Post by Nato King
9 Replies, 275 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 268 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics