Massive Xbox 360 Give Away BeginsMountain Dew has opened the can on its Every 10 Minutes Xbox 360 sweepstakes. The company will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks. Imbibers of the soft drink must collect a unique code on 20-ounce and 1-liter bottles of participating Pepsi products. They can then go to a website and register, entering a draw. "With thousands of people pre-registered for this Mountain Dew sweepstakes, we have seen great excitement surrounding the promotion," said Frank Cooper, vice president of promotions and interactive marketing, Pepsi- Cola North America. "The Xbox 360 has the potential of not only transforming the gaming experience, but the entire entertainment experience, which is why this next-generation console is an incredible prize for our consumers."