NEWS - Tuesday, August 30, 2005

Microsoft To Open High Profile Retail Store?

Microsoft may open a glitzy retail store in New York City’s Times Square to raise its profile and showcase consumer-oriented products such as the new Xbox. One possible site is a four-story space at One Times Square, a billboard-covered building where the famous ball is dropped during the New Year’s celebration. A retail store would dovetail with Microsoft’s recent efforts to raise its profile in New York, an area that generates more than $1 billion a year in business-software sales for the company. New York is also home to the media giants Microsoft is courting with its software for distributing and protecting music, movies, games and television. A store could also give Microsoft a more permanent location to pitch its technology. It has recently used temporary product showcases, including mock home and office settings, to demonstrate products to big customers in cities such as New York and Paris. But a store would be aimed mostly at the flood of consumers that flows through Times Square. A Microsoft store could counter the slick retail centers that Apple Computer and Sony use in New York and elsewhere to showcase their products and build their image as purveyors of cool technology. With or without a store, Microsoft will spend hundreds of millions of dollars over the next year marketing its upcoming Xbox 360 game system, Microsoft-developed phone and TV products and new versions of Windows and Office launching late next year. The Times Square plans were reported yesterday in the New York Post. A company spokeswoman refused to comment. "At any given time, Microsoft evaluates and pursues real-estate opportunities and needs," spokeswoman Rachel Wayne said via e-mail. "Out of respect for all parties, and a desire to not perpetuate rumors, we do not have a comment on this at this time." A broker representing One Times Square declined to confirm Microsoft’s plans, but acknowledged that "that caliber of company" is interested in the 18,000-square-foot space. "It’s a billboard retail location, it’s where the ball drops," said broker Jeffrey Roseman at Newmark New Spectrum Retail in New York. Where tourists flock Roseman said companies such as Pepsi and General Motors have also expressed interest in the vacant space, which formerly housed a Warner Bros. store. He said one possible tenant is interested in displaying different product lines on each of the four floors in the space. A store is unlikely to have much effect on Microsoft sales. Most of its software is sold indirectly through computer makers and technology vendors it calls partners. But the company has tried in the past to buff its brand with a retail outlet. From 1998 to 2001, it operated the gallery-like MicrosoftSF store at the Metreon mall in San Francisco. The store was managed jointly with Sony until Microsoft entered the game console business with its Xbox. The New York project may give Chairman Bill Gates another thing to talk about when he has Hu Jintao, the president of China, over for dinner on Monday. According to the same edition of the Post, one of China’s largest real-estate companies is also shopping for space in Manhattan. Beijing Ventone Real Estate will use its space, perhaps at the rebuilt 7 World Trade Center building, to attract Chinese companies.


Site Statistics

Registered Members: 43,983
Forum Posts: 725,139
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,448
Member Reviews: 10,339
News Articles: 13,077
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 27 Views

Post by Nato King
1 Replies, 43 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 99 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 134 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 83 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 94 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 163 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 311 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 204 Views

Post by Nato King
9 Replies, 254 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 232 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 315 Views

Post by BananaMan
5 Replies, 265 Views

Post by Nato King
7 Replies, 260 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 1143 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics