NEWS - Monday, September 12, 2005

Microsoft Vs. The Japanese Consumer

A new survey of Japanese consumers has shown massive expectation for the launch of PlayStation 3, with Xbox 360 still way behind. The survey, published by Nikkei, revealed that 70% of relevant consumers are "interested in buying PlayStation 3". It also found that 65% of the target audience are excited about next generation consoles and games, compared with just 30% a year ago. Of those consumers who plan to buy a console, 72% are opting for PlayStation 3, 22% for Nintendo Revolution and 6% for Xbox 360. However, it’s not all bad news for Microsoft. A similar survey in July found that only 2% of consumers were interested in its machine. 60% of prospective PlayStation 3 owners said they will buy the machine even if it costs more than 20,000 yen (about $200) while only 35% of prospective Revolution owners feel the same way.


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