NEWS - Thursday, September 22, 2005

Xbox VS. Japanese Consumer Round 2

According to Famitsu Weekly, TGS provided a big boost for Microsoft, generating a huge Xbox 360 buzz in Japan. Japanese gamers’ interest in purchasing the Xbox 360 nearly quadrupled after TGS, jumping from 6% to 22%. It’s difficult to know if this new figure includes consumers that were previously interested in the PS3 or Revolution, or instead, were simply undecided—the Nikkei poll that first revealed a 6% interest in the Xbox 360 also reported that 21% of those polled were undecided about which next-gen console they expected to buy. In that case, Microsoft may have won over a number of previously undecided consumers by showing off Japanese-favorites like Armored Core, Bomberman, Gundam, Resident Evil, and Ridge Racer on the Xbox 360.


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