NEWS - Friday, September 30, 2005


Konami Gets Physically Fit!!

As part of the promotion, 24 Hour Fitness will add the excitement of Dance Dance Revolution® to their Kids' Clubs. Additionally, Konami will package a coupon for a 30 day pass to any participating 24 Hour Fitness within its bundle packs of Dance Dance Revolution EXTREME 2(tm) for the PlayStation®2 computer entertainment system and Dance Dance Revolution Ultramix® 3 for the Xbox® video game and entertainment system from Microsoft. The coupon will initially appear with the launch of DDR EXTREME 2(tm) at the end of September and will be valid through the end of March 2006. The Xbox version hits stores in November, offering gamers a second chance to tryout a 30 day membership at a 24 Hour Fitness facility. "Bringing the health and fitness benefits of DDR to 24 Hour Fitness is an unbeatable combination in helping kids and adults stay in shape while having fun," said Clara Gilbert, Director of Business Partnerships at Konami Digital Entertainment - America. By placing DDR in 24 Hour Fitness locations we strive to help kids and adults achieve their fitness goals in an unintimidating and fun way. Since first introduced to North American video game consoles in 2001, Dance Dance Revolution® has sold over three million units across all platforms. DDR has created a fitness phenomenon that has received a tremendous amount of recognition for helping people of all ages lose weight and achieve better health. Each version of the game has a Workout Mode that allows users to track calories burned and monitor their own fitness regiment. DDR has truly created a new trend in gaming that takes players off of the couch and away from the joystick. DDR has recently been introduced into the physical fitness curriculum in multiple school districts throughout the United States. Additionally, DDR is a valuable tool used in numerous research studies on fighting childhood obesity. 24 Hour Fitness will utilize DDR at new club grand openings and will promote DDR and its workout benefits to all employees and members. With this partnership, 24 Hour Fitness and Konami are bringing a new and exciting way for individuals to lose weight and stay in shape. DDR has made a huge splash in personal fitness at home and now it's going to expose even more individuals to its health benefits at 24 Hour Fitness locations across the nation.
Source: http://www.konami.com

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