NEWS - Thursday, November 24, 2005

Xbox 360 Stocks Refilled Weekly

When will the second shipment of Xbox 360s arrive? This is a question being asked by many. And it appears that the answer is a week after the first, and a week before the third. That’s correct, Microsoft will be replenishing the shelves with brand new quotas of Xbox 360 on a near-weekly basis. In response to the retail drought of Xbox 360s across the country, Robbie Bach, president of Microsoft’s Entertainment & Devices division, told GameSpot, "We are well aware that many gamers are disappointed to have not gotten their Xbox 360 on day one. We are working around the clock to manufacture as many Xbox 360s as we can and are replenishing our retail channel week after week." Peter Moore, Microsoft’s corporate vice president of worldwide marketing and publishing, had similar words on the subject. "Our goal is to replenish inventory in the channel every week," he said earlier this week during an interview with GameSpot at the console’s launch event, Zero Hour. "So lots of Xbox 360s are flowing in every single week. It’s not like we’re shipping and then going dry for two or three weeks." Though the North American launch has come and gone, other regions have yet to enter the next generation. Europe launches in just over a week, and Japan will follow a week after that. The push to ensure successful launches in all three regions further compounds constraints on adequate supply.


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